Vyasateja Rao is an industrial designer/engineer working under the brand Arivu. Professionally he works as an Industrial designer at Case-mate, a leading accessories manufacturer. With over 7 years of product development experience, Vyasateja loves products that have meaningful origins and purpose. A graduate from the design program at North carolina state university, he blends logical thinking and creative sensibility with a focus on user experience, branding and manufacturing to create compelling products. With Arivu, his goal is to create simplistic objects which are fun to use and satisfy unique user scenarios. Dubbed as reincarnates, these objects and products create a " what if " moment to users who can think of various new uses and variations. Vyasateja's work in detail can be viewed at www.vyasatejarao.com
